Motivation. It's a strange and multi-layered concept that mostof us use on a regular basis in conversation about how human beingsinteract with the world around us.

How motivated do I feel today? What motivated someone to do thisor that? How can I motivate someone to behave in a particularfashion?

Straightforward application of motivation concepts seems to besurrounding us in common settings. Yet it wouldn't be hard to arguethat finding what actually motivates us is infinitely morechallenging—and intriguing at the same time. 

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