The leading edge of the estimated 78 million Baby Boomers who hit age 65 beginning in 2010 are redefining retirement, as many are pursuing long-deferred life goals.

So said Ken Dyctwald, president and CEO of Age Wave and the key note speaker at this year's IRI Marketing Summit. The annual gathering, which examines current issues impacting the insurance and financial services industry, is taking place April 1-2 in New York City.

As Americans live longer, their expectations for their retirement years is also evolving, said Dychtwald. On average, they're "resetting their retirement clock," delaying retirement to age 69 from age 64.

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