New York Life said today that it was the largest seller of new life insurance in 2011, with 10.7 percent market share through the fourth quarter, according to LIMRA numbers. New York Life's individual life insurance sales also increased in 2011, up 12 percent over 2010.

Chris Blunt, head of New York Life's Insurance Group, said in a statement that with "some 1,000 life insurers operating in the United States today, it is remarkable that any one company has a double-digit market share."

Mark Pfaff, head of the company's agency operations, credited growth to "continual efforts of the field force in meeting the needs of Americans across the country" and the company's cultural marketing.

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