It is a common misconception that blogging is a personal, not professional, endeavor. There are a number of reasons why it is not only helpful for financial advisors to blog, but even necessary. Blogging is an accessible way for your clients to stay up-to-date on the latest happenings of your practice.
Blogs are also a great way to market to prospective clients. Combined with e-newsletters, blogging keeps your name in front of your prospects, showing them your expertise in retirement planning. There is a variety of benefits to blogging, which are outlined below.
Blogging for Current Clients A blog allows your clients to follow the latest happenings of you and your firm, as well as to keep current on the latest investment and retirement plan trends. Clients can follow your blog in their RSS feeds and be updated automatically as they review the latest postings from other blogs that they follow.
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
- Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
- Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
