It is a common misconception that blogging is a personal, not professional, endeavor. There are a number of reasons why it is not only helpful for financial advisors to blog, but even necessary. Blogging is an accessible way for your clients to stay up-to-date on the latest happenings of your practice.

Blogs are also a great way to market to prospective clients. Combined with e-newsletters, blogging keeps your name in front of your prospects, showing them your expertise in retirement planning. There is a variety of benefits to blogging, which are outlined below.

Blogging for Current Clients A blog allows your clients to follow the latest happenings of you and your firm, as well as to keep current on the latest investment and retirement plan trends. Clients can follow your blog in their RSS feeds and be updated automatically as they review the latest postings from other blogs that they follow.

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