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A recent survey by BenefitPro.com’s sister site revealed that 90 percent of advisors considered Baby Boomers a growing part of their business, not so surprising considering the demographic wave of 78 million or so Boomers in the U.S. – and the fact that the first of their generation have reached traditional retirement age this year.

Boomers, however, present a unique set of challenges as clients that make them a different kind of consumer than either the traditional retirees many advisors have based their businesses upon, as well as younger Gen X and Gen Y consumers.

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