Marketing to Boomers: 'Where did my retirement go?'
Boomers present a unique set of challenges as clients that make them a different kind of consumer than either the traditional retirees many advisors have based their businesses upon, as well as younger Gen X and Gen Y consumers.
By Andy Stonehouse|April 16, 2012 at 10:31 AM
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A recent survey by BenefitPro.com’s sister site revealed that 90 percent of advisors considered Baby Boomers a growing part of their business, not so surprising considering the demographic wave of 78 million or so Boomers in the U.S. – and the fact that the first of their generation have reached traditional retirement age this year.
Boomers, however, present a unique set of challenges as clients that make them a different kind of consumer than either the traditional retirees many advisors have based their businesses upon, as well as younger Gen X and Gen Y consumers.
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