A new survey shows health plans aren't so easy to forgive as other industry segments.

Temkin Group, a Massachusetts-based research firm, examined 206 large companies across 18 industries to determine the kind of relationship they have with their customers, specifically to guage forgiveness, experience, loyalty, trust, customer service and web experiences.

No health plan made it close to the top of the most forgiveable list. Health plans also ranked poorly in trust, loyalty and web experience.

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