President Obama's Jumpstart Our Business Startups (JOBS) Act will change the hedge fund industry by allowing advisors to private funds to advertise their services.
According to Kinetic Partners, a global professional services firm to asset management, investment banking and brokerage companies, the JOBS Act amends the text of Rule 506 on private placements and forces the U.S. Securities & Exchange Commission to lift the ban on general solicitation and advertising on hedge funds.
Although the SEC has been told to lift the ban, it can impose limitations on how the private placements are conducted. General solicitation and advertising are allowed only if all the investors are accredited and funds will no longer be able to have up to 35 unaccredited investors. However, a fund may be able to still have 35 unaccredited investors if it does not engage in general solicitation or advertising.
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