The whole networking trend is sticking—even for brokers.
In a survey conducted by Inter-Company Marketing Group, 70 percent of insurance executives said they look to their peers to find their "next strategic alliance opportunity." A majority (56 percent) also seek out opportunity at industry events. Others said they use LinkedIn, online searches and insurance media organizations' directories.
Peers also are the most-commonly used sources for conducting due diligence about potential business partners. Nearly 80 percent said they look to peers when conducting due diligence, and about 70 percent look to the potential partner's marketing or other materials and 60 percent seek out financial statements and annual reports.
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