The whole networking trend is sticking—even for brokers.
In a survey conducted by Inter-Company Marketing Group, 70 percent of insurance executives said they look to their peers to find their "next strategic alliance opportunity." A majority (56 percent) also seek out opportunity at industry events. Others said they use LinkedIn, online searches and insurance media organizations' directories.
Peers also are the most-commonly used sources for conducting due diligence about potential business partners. Nearly 80 percent said they look to peers when conducting due diligence, and about 70 percent look to the potential partner's marketing or other materials and 60 percent seek out financial statements and annual reports.
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
