Looming changes from health care reform, combined with increased cost-shifting to employees, has put voluntary products at the forefront of the benefits industry—or, at least, that's what's about to happen.

The Eastbridge Consulting Group's Voluntary Industry Confidence Index shows brokers are increasingly confident about the voluntary employee benefits industry. Based on sales growth, profitability of the industry and employee enthusiasm about voluntary products, confidence increased to 99.7 at year-end, up from 98.4 in a mid-year 2011 survey.

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