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Retention is the most significant challenge facing college recruiters today; however, despite research suggesting that pre-hire assessments can dramatically improve employee retention and the hire quality, only 29 percent say they actually use assessments to influence their college recruiting decisions, according a recent survey conducted by the National Association of Colleges and Employers and released by talent measurement provider SHL.

Although over half of respondents say they do not use pre-employment assessments because of perceived barriers to entry or misperceptions about their end results, hiring the wrong talent gives competitors an edge, SHL says. Other than retention issues, respondents say finding the right candidate-corporate culture fit is difficult, and three out of five respondents say offering candidates a realistic job preview improves recruiting process outcomes, retention rates and the quality of hire.

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