Brokers say one thing and executives typically hear somethingaltogether different, and vice versa. Having an isider'sperspective certainly could reduce the confusion and saveeveryone's time, but is there a human resources officer who woulddivulge such secrets and help brokers efficiently market theC-Suite? The answer is yes.

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2012 BenefitsSelling Expo speaker presentation:

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Trisha Zulic slide 1

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