Marketing to HR & the C Suite: An insider's perspective

Brokers--get an earful on what buyers really hear when you approach them for a sale.

By Trisha Zulic | May 17, 2012 at 06:23 AM

Brokers say one thing and executives typically hear something altogether different, and vice versa. Having an isider's perspective certainly could reduce the confusion and save everyone's time, but is there a human resources officer who would divulge such secrets and help brokers efficiently market the C-Suite? The answer is yes.

2012 Benefits Selling Expo speaker presentation:

Trisha Zulic slide 1

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