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What new-generation products developed in Canada after the crash of the medical market, and how will this develop in America? How will you determine if you should sell business through the exchanges? How will you define areas to add new value/services to your business? About 20 years ago in Canada Reid Rasmussen saw products crumble when government budgets limited people’s access to health care. His unique perspective influences an honest discussion of where health market trends are taking brokers, and how they will serve their clients beyond 2014.

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