Based on a ground-breaking national research study of U.S.employee benefits brokers and consultants, this presentationexplores how the role of benefits brokers and consultants willchange significantly as a result of shifts in benefits trendsbrought about by the economic recession and the enactment of healthcare reform legislation. It takes a comprehensive look at howbrokers see their future, together with the strategic and tacticalopportunities they are considering in order to stay relevant andgrow in this new benefits landscape.

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The presentation reveals the adaptive responses brokers areactively considering in order to competitively differentiatethemselves and their services. In addition four distinct adaptationprofiles that emerged from the research are described and offerintriguing comparisons and contrasts on ways to prosper. Brokersand consultants will gain new insights with which to reexaminetheir current strategies and explore new ones for futuregrowth.

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2012 BenefitsSelling Expo speaker presentation:

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