X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

I guess I’ve been in journalism—such as it is these days—for two decades now. And if there’s one thing I’m constantly reminded of, it’s that writers and readers are often on very different pages.

My first journalism professor pointed this out years ago when he asked the room full of would-be cub reporters what the most read part of any daily newspaper was. No one offered up the right answer—which, of course, was the obituaries. Needless to say, it sits comfortably at the bottom of the journalism pecking order—the purgatory every young reporter is sentenced to begin their career. We hate it. Readers love it.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?

BenefitsPRO Broker Expo 2021Event

The premier educational and networking event for employee benefits brokers and agents.

Get More Information
 

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.