Bruce Bodaken, chairman, president and CEO of Blue Shield of California, announced he will retire at the end of the year. COO Paul Markovich will become president of Blue Shield and a member of its board of directors on June 1, 2012. With Bodaken’s departure, Markovich will assume the position of CEO in January 2013.

During Bodaken’s tenure at the not-for-profit health plan, Blue Shield saw membership grow by 50 percent and revenues triple. Blue Shield also captured attention for landing numerous large public-sector contracts, launching a foundation that contributes to the healthcare safety net and domestic violence programs in California, and imposing a 2 percent profit cap that paid out almost $475 million last year.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Dig Deeper



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.