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Securian Financial Group has launched a microsite that financial advisors can use to better understand the small-business owner market. The site, launched Monday, is an outgrowth of a survey the firm conducted last year of small-business owners which found that just 50 percent of the small business owner market is currently served by financial advisors.

While small business looms large in the U.S. economy—employing about half of all private-sector employees, according to the Small Business Administration—Securian Financial Group marketing director Kerry Geurkink believes small business owners lack sophistication in retirement planning.

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