WASHINGTON (AP) — One of the nation's largest unions and a Democratic super PAC supporting President Barack Obama launched a joint $4 million Spanish-language advertising campaign on Monday, targeting Hispanic voters.
The ads, sponsored by the Service Employees International Union and Priorities USA Action, argue that Republican presidential candidate Mitt Romney's policies would benefit the wealthiest Americans at the expense of Hispanics and other working families.
Priorities USA Action, founded by two former Obama White House aides, has struggled in fundraising compared with Republican-leaning super PACs like American Crossroads and its nonprofit arm, Crossroads GPS. But the super PAC's partnerships with SEIU and other organizations, including the League of Conservation Voters and the United Auto Workers, help the group compete with the better funded GOP-leaning political action committees.
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.