The Guardian Insurance & Annuity Company Inc. appointed Roger Rocha to regional vice president for Retirement Plan Sales for the Northern Los Angeles region.

Rocha, a retirement plan specialist with over 18 years' experience, will be responsible for developing Guardian Retirement Solutions' defined contribution plan sales in California's North Los Angeles, Ventura, San Bernardino Bakersfield and San Luis Obispo, and Riverside Counties.

Rocha joins Guardian from John Hancock Retirement Plan Services where he was regional vice president for over six years. He previously held senior sales positions with ING Financial Advisers and Great West Life Retirement Plan Services. Rocha is a graduate of California State University in Los Angeles with a BS in Business Administration/Finance. He has earned his Series 7, 63 and California State Life Insurance License.