Alternative asset management firm Longboard is fun to write about—for one thing, it offers many metaphorical possibilities.

"We observe the oceans of opportunity and catch the wave," Cole Wilcox, Longboard's CEO, explained to AdvisorOne at the 2012 Morningstar Investment Conference in Chicago. "The tool is right, because longboards are used to surf the large waves, of which we want to get out in front. Short boards are for smaller waves, and we're not interested in them."

In case it wasn't obvious enough, he meant long-term cyclical trends—the average duration of one of their trades is one year, he said.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events
  • Access to other award-winning ALM websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.