Edward Jones continues to shine in surveys of both investors and advisors at full-service firms, according to J.D. Power and Associates. But will that appeal be enough to help the firm nearly double in size to about 20,000 advisors by 2020?

AdvisorOne recently asked Managing Partner Jim Weddle about hitting this target, hiring of former military officers and other developments at the national broker-dealer.

Q: What prompted Edward Jones to aim for 20,000 FAs by 2020?

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Janet Levaux

Janet Levaux, MA/MBA, is Editor in Chief of ThinkAdvisor & Investment Advisor. She's covered the financial markets since 1991 and advisors since 2005. Janet studied at Yale, Johns Hopkins SAIS and St. Mary's College of California. She's also lived and worked in Asia, Europe and Latin America, raised two sons, and won a Neal Award for top news coverage in 2020.