From the death of a breadwinner to the destruction of a home, insurance always provides a solution to a big worry. However, one type of insurance seems to stand out in triggering some worries of its own: long-term care insurance. 

While the need for LTC planning has never been more widely recognized, many consumers continue to drag their feet when it comes to acting on LTC insurance recommendations. To overcome that reluctance, it's critical to understand the worries that lie beneath the surface and to proactively address them—even before your clients do. 

The mind of the LTC insurance buyer