From the death of a breadwinner to the destruction of a home, insurance always provides a solution to a big worry. However, one type of insurance seems to stand out in triggering some worries of its own: long-term care insurance. 

While the need for LTC planning has never been more widely recognized, many consumers continue to drag their feet when it comes to acting on LTC insurance recommendations. To overcome that reluctance, it’s critical to understand the worries that lie beneath the surface and to proactively address them—even before your clients do. 

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.