Your one-page brand overview is an incredibly helpful marketing piece that will guide those who could refer you to effectively describe what you do as an advisor. And, it will help those you work with to describe your mission and your specialties, consistently and concisely as well. There are 5 sections to include in your "Branding One-Sheet."
1. What makes us different? Describe what you do that is truly unique (it may just be you and your team that truly make you stand out).
2. One sentence firm description or tagline. We're in an advisory business to… (a simple sentence that your referrer will remember).
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
- Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events
- Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
