Barbara Hume has joined the Insured Retirement Institute (IRI) as its vice president of Membership. Hume brings to IRI more than 30 years of industry experience in retirement services and annuity sales and marketing. Most recently, she was the chief marketing officer for Annuity/Retirement and Distribution Marketing at Sun Life Financial.

Before Hume joined Sun Life, she was the chief marketing officer for Data Life, a software solutions provider for the insurance industry. During her career Hume also has served as the divisional vice president, Investment and Income Division at MetLife; vice president, Annuities and Retirement Services at Prudential Investments; and vice president, Variable Product Management at Connecticut Mutual Financial Services.

Hume earned a bachelor's degree in business administration from the University of Maine and is a graduate of the Executive Development Program at the Wharton School of Business.