Genworth Financial Trust Co. on Tuesday announced the launch of Trust Connections, a program designed to help independent advisors grow their businesses by giving them access to three trust companies that specialize in serving clients of independent advisors.

The three companies available through Genworth Financial Trust are Advisory Trust Co. of Delaware, Reliance Trust Co. of Delaware and Wealth Advisory Trust Co. of South Dakota. These services providers provide trust administration and can serve as a corporate trustee while allowing the advisor to manage investments and retain the primary relationship with clients.

"We evaluated about 20 different trust companies, and these are the three that we felt really understand the activities performed by advisors and their clients," said Brad Wheeler, president of Genworth Financial Trust Co., in a phone interview with AdvisorOne. "Traditionally, banks serve trust clients by acting as the trustee, but bank trust departments are not always the best financial advisors."

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