The American population has been shifting over time demographically to a much larger percentage of Hispanics. The Latino community in the United States is segmented culturally, but has definitely been assimilating into the American mindset albeit somewhat slowly over the recent years.

One of the major paradigm shifts that corporations and businesses have been embracing is how to market to Hispanics. Although resistant for a number of years, the demands in the market place by this culture has mandated the facts of this wedge of population growth in the population pie be addressed head on.

The question is: Are you running away from or full ahead toward doing business with the Hispanic community?

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