NEW YORK (AP) — To the long list of investing strategies, add this: I'll have what she's having.

That's the idea behind Ditto Trade, an online brokerage for anyone who has a lot of faith in the cousin, best friend or next-door neighbor who's always bragging about their stock-trading chops.

Attach your investment portfolio to theirs, and whenever they make a trade, so will you. No time to watch the market? No problem, as long as you trust the instincts of your Uncle Herb.

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

  • Critical BenefitsPRO information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events
  • Access to other award-winning ALM websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.