NEW YORK (AP) — Jerry Rice still runs "The Hill."
He wouldn't mind having, oh, a million or so youngsters accompanying him on his grueling workouts.
The greatest receiver in football history, Rice is helping the NFL and Xbox 360 fight childhood obesity through a program that hopes to encourage 1 million youngsters to become more active.
The "60 Million Minutes Challenge" asks kids of all ages to pledge to be active for 60 minutes every day. It's part of the NFL's PLAY 60 program, a new initiative launched Monday.
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