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More than 100,000 U.S. employees will be able to sign up for health insurance through a new corporate exchange launched by Aon Hewitt, the human resources and health benefits consultant firm said Thursday.

The exchange will turn “selecting health benefits into a retail shopping experience” that will be a similar to Amazon and Orbitz. Benefits will be offered by nine national and regional carriers, including UnitedHealthcare, Cigna and Health Care Service Corporation, which operates Blue Cross and Blue Shield plans for 14 million members, including 5 million national account members.

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