Although the unemployment number remains high, employers continue to struggle with recruiting and retaining employees with critical skills, and this is largely due to a mismatch in rewards offered by employers and those desired by employees, says Laura Sejen, global practice leader, rewards at Towers Watson, a global professional services company in New York City.

Based on a new study by Towers Watson, the top reward desired by employees is a competitive base salary. Of course, other benefits certainly carry value, much of the success of recruiting and retention comes down to competitive pay.

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