Forget all the other debate about health care. Consumers say they care most about how much it costs them. 

More than half of respondents see the high costs associated with medical care and health coverage as the most pressing health care problem, according to a survey of 800 people by New York-based Hill & Knowlton Strategies. When it comes to their own care, it's also the issue that they worry about the most.

Even more, health care costs are keeping patients away from the doctor with about one in three saying it has made them put off medical treatment and skip or postpone a regular doctor's visit.

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