Digital Insurance is launching one of the country's first private insurance exchanges specifically designed to address the needs of small- to medium-sized businesses, the company announced.

"The post-health care reform world is spawning fresh approaches to employee benefits, which typically neglect small businesses because no other company has figured out how to effectively advise and support this highly fragmented, time-intensive market," says Adam Bruckman, president and chief executive officer, Digital Insurance.

"We're committed to market innovation and understand the needs of employers in this growing segment of our economy. Someone needs to effect change and level the playing field for small- to medium-sized business firms. Creating an exchange is the first major step in this direction for smaller employers," he says.

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