I was in an airport shuttle with some fellow writers last week when the question was first posed. "Are you guys getting bombarded with these LinkedIn endorsement requests?"

I was a little perplexed at first, as I tend to run my social media experience – as many of you over the age of 25 do – in a fairly low-key kind of way. I would rather write an email than sign in on FourSquare, mess with Pinterest or Spotify anything.

I'm able to keep up with the sometimes-infuriating (make that, "frequently infuriating") changing of the rules of the game on Facebook, and I have a vague handle on the other basic platforms – all tools of the trade for anyone on the Internet, but of increasing importance to advisors.

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