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As a lifelong member of the media—mainstream and otherwise—I’m still baffled by the coverage choices sometimes. Almost as much as I am by the increasingly histrionic reactions by the readers (users/viewers/whatever we call them now).

Remember the Bush-Kerry campaign? And how George W. Bush deftly managed to label John Kerry a flip flopper? The media—who seemed to dislike Kerry almost as much as they despise Mitt Romney—ran with it. Made for a good story. Or at least an easy one. And journalists are all about the path of least resistance.

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