The majority of working Americans, regardless of generation, feel they have competing financial priorities that impact their ability to save for retirement, according to ING Retirement Research Institute's recent study, "Retirement across the Ages."

The study found that 83 percent of Generation Y, 75 percent of Generation X and two-thirds of Baby Boomers are at risk of having an underfunded retirement. The data suggests that while each generation faces its own challenges, the need to increase retirement readiness spans all generations, the report found.

To support this growing need, ING U.S.'s Retirement business is launching a multimedia customer education campaign to coincide with National Save for Retirement Week, which runs Oct. 21-27, 2012. The theme of the campaign is "Get in the Game," and it uses a game board illustrating the steps that can be taken in retirement planning to engage and motivate individuals of all ages about the importance of a well-thought-out path for the future.