Let's face it: Insurance is not a glamorous field.

People will never pay to watch us crunch numbers, we communicate in AJTIIDA (an acronym I just made up for "a jargon that includes impossibly dense acronyms"), and even the most seasoned reality-show producer would be challenged to find drama in our daily work. (On this last point — even so, I still carry a faint hope that someone at Bravo will like my idea for "The Real Underwriters of the Jersey Shore," but that's another story.)

This acceptance of the limitations of our star appeal has made many of us understandably shy about discussing our work outside the comforts of industry conferences and roundtables. After all, who else but us would want to plumb the depths of the North American Industry Classification System?

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