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What products do you sell when you offer voluntary products? For traditional benefit brokers, too often, the answer is the same products they sell to employers. These are the products benefit brokers tend to be most comfortable with—the group term life (maybe even just buy-ups with an employer-funded plan), short and long-term disability, and dental insurance. And while these are good products employees need, there are other voluntary products making inroads into employer accounts across the country. If you aren’t offering these products, you could be missing a big opportunity.

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