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Social media is cutting edge marketing, and if your business doesn’t have an online identity in this channel, you’re tuned out. Organizations and businesses that have a social media presence have the advantage to reach a much broader audience and different demographics with their products and services. Also, the online capabilities now are much greater than even two to three years ago. Plus, shoppers are considerably savvier now with comparison purchasing than ever before, and there is an insatiable desire for information.

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