Everybody knows Facebook is huge. Of these hundreds of millions of active users, about half of them daily log onto Facebook. In case you are hard at math, that's between 400 to 500 million people logging onto Facebook every day. You are virtually guaranteed that you will find your customer base inside Facebook increasing the likelihood of prospects trying to engage with your brand. Search Engine Optimization (SEO) is now merging closer and closer with social media/Facebook. Here is why you need a Facebook presence from a technical perspective, according to Xavier Media:

Facebook pages are constantly crawled and indexed by all major search engines. This results with Facebook pages, fan pages, and profile pages coming up in the search engine rankings.
In early November 2011, Google announced they now crawl and index Facebook comments. Who would have thought?
As Facebook grows stronger and more a powerhouse in the search world, people are now starting their searches from the Facebook search box.
Every heard of WPO? Web Presence Optimization, and now you have. It's the new evolution in SEO which is about optimizing content across your organization's entire web presence. This is to include but not limited to social media, websites, blogs, press releases, etc. Also known to the hard core SEO veterans as "building a solid linking profile".
This is so important it should be repeated twice. Your target audience is on FaceBook, so why aren't you?
A "like" is now referred to as a link. Want a backlink? Get a "like"!
Guess what, the "liker" is the new "lead" or "contact" for your business. Start profiting from your web presence 100 percent by following up with those "likers" or "leads"!
Bottom line: having a Facebook presence adds backlinks to your website for your optimization.
Easy, easy, EASY! With mobile apps and updated mobile web browsers, Facebook is extremely easily accessible on tablets, mobile phones, and virtually any device that has an internet connection (PS3, Xbox, Wii).
Your competition is on Facebook, why aren't you? Think about it.

Admit it, you may be a Facebook junkie yourself. And the noun has now become a verb. Have your discussions included the question, "I Facebooked the customer, my business partner, a vendor, a contact, etc"?

Instant Insights /

Why you need a professional face on Facebook

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