Image credit: David Castillo Dominici

Tim Slavin, senior vice president of defined contribution for Broadridge Financial Solutions, has a favorite story he likes to tell about “big data,” an industry buzzword for the ever-growing spectrum of electronic data clouding the retirement universe.

“My daughter runs the Canadian arm of a major merchandising company aimed at the teen market, and in just a few seconds, she can use her computer to find out how many size-small pink shirts were bought at a store in Vancouver, and then use social media to follow up on those sales and build on it,” he says.

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