While U.S. small-business owners are evaluating their year-end business performance and defining objectives for next year, they should also examine how their existing benefits programs take care of primary financial concerns, especially as managing health care costs is the most important human resources issue for small businesses, according to the 2012 Aflac WorkForces Report.

"Small businesses are at the heart of the American dream and the engine of U.S. economic growth," says Paul S. Amos II, president and chief operating officer for Aflac U.S. "Yet the 2012 Aflac WorkForces Report reveals that 55 percent of small businesses find it challenging to provide robust benefits while staying within tight budget constraints. We know that small-business owners juggle many responsibilities, including taking care of their employees – often with little or no human resources expertise. The challenge comes down to company resources, including what's available to business owners to provide benefits and communicate with employees about their options and how they can best use benefits to improve their health and well-being."

According to another annual small-business owner survey by the National Federation of Independent Business, health insurances costs ranks as small businesses' top concern, as noted by 52 percent of respondents. This means small-business owners and benefits decision makers must find creative solutions for short- and long-term cost advantages.

Recommended For You

"Many small-business owners and their employees are looking for flexible benefits solutions to address rising health care expenses," Amos says. "Small businesses that take a close look at their benefits offerings can gain a competitive edge by providing employees robust benefits options, including voluntary insurance without incurring additional cost to the company."

To improve upon traditional benefits while protecting employees' health and finances, employers are relying on voluntary insurance and wellness programs, which also positively affects a company's bottom line, the study finds. In fact, after offering insurance benefits, 30 percent of respondents report having fewer workers' compensation claims.

Thirty-six percent of respondents say they provide wellness programs to cut costs, and of those, 44 percent report that their premiums are lower because of it. With a wellness program, employers report a 28 percent reduction in sick days, a 26 percent drop in health costs, and a 30 percent decline in workers' compensation and disability management claims. 

NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.