What does it take to double the number of participants in an employee retirement plan? Or, more accurately, produce an 860 percent jump in participation?

In the case of a recent experience with one of OneAmerica's clients in the Midwest, they discovered that a team approach – including being "embedded" at the workplace for an extended period with employees who can be gradually coaxed into the benefits of taking part in the plan – resulted in a huge success.

Jim Gavin, One America's PR manager, relates the story of Missouri-based SoutheastHEALTH, a large, multi-state health care organization with about 2,300 employees and some $80 million in assets in a 403(b)/401(k) combination retirement plan.

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