In the case of health care decisions, Americans are seemingly hypocritical.
Though most U.S. consumers say affordability is the top driver of their health care decisions, only a small portion are willing to change doctors or health care settings to reduce costs, according to a new survey of some 3,200 people by Accenture.
The consulting firm found less than half of consumers are willing to change to generic prescriptions (43 percent), use a nurse practitioner instead of a doctor for routine visits (41 percent) or change their primary care doctor (23 percent).
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