Although 60 percent of employers have implemented data analytics strategies, 39 percent of management members say they do not have to appropriate access to marketplace data necessary to make strategic decisions, according to a new survey from KPMG.

Thus, 45 percent of respondents say it is more difficult to analyze current data and act meaningfully based on the results, and more than one-quarter of respondents say dealing with data from other sources is a primary hurdle.

"Data generated on the Internet by customers and vendors can help offer new predictive opportunities to anticipate market changes," says Jeanne E. Johnson, who leads KPMG's Data & Analytics innovation initiative. "But it remains a huge challenge to harness this kind of data as it is not only generated from disparate reporting systems but is generated by a wide variety of external stakeholders."