Joe WestendorfGreat-West Financial appointed Joe Westendorf regional sales director for its bank markets business.

Westendorf will assist bank advisors in the sale of Great-West Financial retirement income and life insurance products to bank clients. Westendorf resides in Bradenton, Fla., and reports to Kris Davis, national sales director.

Before joining Great-West Financial, Westendorf served as a financial advisor the past year for AXA Advisors. From 2005 to 2011 he was employed at Franklin Templeton Investments in a number of responsible sales roles. His most recent position at Franklin Templeton was as vice president, external wholesaler. While in this role, he provided leadership to almost 3,150 advisors. From 1998 to 2005 he held financial advisor and branch leadership positions at Morgan Stanley.

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