In the case of health care decisions, Americans are seeminglyhypocritical.

Though most U.S. consumers say affordability is the top driverof their health care decisions, only a small portion are willing tochange doctors or health care settings to reduce costs, accordingto a new survey of some 3,200 people by Accenture.

The consulting firm found less than half of consumers arewilling to change to generic prescriptions (43 percent), use anurse practitioner instead of a doctor for routine visits (41percent) or change their primary care doctor (23 percent).

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