At a conference in December, one of my business contacts who wason the program told me: “Enrollment is dead—but I don't want to saythat as a speaker.” As the session went on, I thoughtabout what we he said and decided he was right, at least, “from acertain point of view.”
In the voluntary world, we've never thought of enrollment as thesimple act of recording a benefit election from an employee, thoughthat's what brokers and insurers think of when they use theword.
No, we think of enrollment in terms of a process—the process ofassisting employees in making good, educated choices in thebenefits they elect. As part of this process, we help them recordthose elections for the employer and insurers. This is acommunication process.
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