TAMPA, Fla. (AP) — Health Insurance Innovations Inc., a Web-based coverage provider, has raised $65.3 million in an initial public offering of stock.

The Tampa, Fla., company said Thursday that it priced 4.7 million shares at $14 each, the low end of its expected range of $14 to $16. That suggests modest demand from investors.

The banks managing the IPO may buy another 700,000 shares if there's demand for the stock, adding to the deal's proceeds.

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