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I was speaking to a Washington regulator the other day about how to best help retirement investors when the conversation eventually turned to the E*Trade ad campaign controversy. Don’t get me wrong. We both loved the talking baby. Heck, it will forever be my daughter’s favorite element in any Super Bowl commercial. No. This particular question dealt with the whole idea of whether E*Trade has crossed some Marquis of Queensberry line when it came to taking on the competition.

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