SALEM, Ore. (AP) — Oregon's health insurance exchange will have staff who speak Spanish, Russian and Vietnamese to help explain and market the service that's expected to provide health coverage to thousands of Oregonians.

The exchange, which is called Cover Oregon, will help the uninsured get access to the health coverage and subsidies to help pay for it once the federal health care overhaul requires most Americans to have insurance beginning next year.  But the state faces cultural and linguistic challenges in trying to educate limited-English speakers and hard-to-reach populations.

Cover Oregon staff will use an interpretation service to reach people who speak other languages, spokeswoman Lisa Morawski said. The exchange also is partnering with insurance agents and community organizations to reach non-English speakers, and people will be able to search on the Cover Oregon website for someone who provides services in their language.