The number of female financial advisors continues to drop, in part because they remain underpaid compared to their male counterparts and because there are cultural barriers that persist at the executive level, according to a new study by Pershing.

In its study, "The 30% Solution: Growing Your Business by Winning and Keeping Women Advisors," offers the industry insights and ideas on how to better recruit and retain women.

Women make up half of the U.S. population and two-thirds of the American workforce and yet they only account for 30 percent of financial advisors.

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